Creating an effective tour experience for your guests as well as your organization requires a well-crafted plan that leverages available technology and other key elements of tour guiding. TourGuide Solutions, North America’s leading provider of wireless tour guide systems, suggests following these elements of tour guiding for a successful event:
Put Together a Planning Group – Regardless of whether your tour is a one-time event or the beginning of a regular part of business (such as new hire orientation or daily walk-throughs), you will benefit from the expanded input of a planning group. Brainstorm important points, minimize logistical challenges and discuss promotional ideas that will maximize your investment in time and resources.
Select Your Tour Guides – The most knowledgeable members of your organization might not necessarily be the best tour guides. Look for a combination of good communication skills and overall expertise, plus a willingness to work on their delivery skills. If you want to highlight your experts, consider having your tour guide facilitate stops at different stations to highlight technical detail and expertise.
Work on Your Script – Consistency of message is one of the most important elements of tour guiding. Make sure your tour guides are clear on talking points, avoid jargon, and don’t feel as though you need to show or talk about everything.
Promote Your Event – Whenever possible, promote your event with invitations and other methods to get your tour on guest calendars. Request RSVPs so you can determine group sizes and ensure you have enough tour headsets and other audio equipment on hand.
Prepare a Map – This often-overlooked detail will help your tour guides stay on schedule and on message. You also might consider distributing it to your guests so they know what to expect.
Determine What You Want to Show – It is possible you might not have the opportunity to show every piece of machinery or process in operation. Be prepared to talk about it anyway. Also decide if there are any points in your process that should remain confidential.
Conduct a Test Run – Running through the tour or training prior to the main event can smooth out any final details before your audience arrives. Consider a free demo from TourGuide Solutions to test a small set of audio equipment in the environment to ensure you have the right headsets and system to deliver your message.
Encourage Active Participation – Specify when you will take questions on the tour. A handheld microphone with a one-way tour guide system may be your best option to ensure guests can ask only one question at a time. Consider a two-way tour guide system if you want a highly interactive tour experience.
Follow Up After the Event – Thank any participating staff, send thank you notes to your guests, and provide handouts, pictures or videos to recap the training or tour. Collect contact information from your guests if you don’t already have it so you can communicate after the event.
Select a Technology Partner – TourGuide Solutions can help you determine the best audio headset for your particular tour format and environment. Ensure all of your hard work and great information is not lost to an acoustically challenging space, and add an element of safety for guests or new employees not familiar with your facility.
TourGuide Solutions offers purchase and rental tour guide systems for interpreting, training and tour use. The most popular brands are the Sennheiser 2020, TGS-900, Williams Sound and ListenTALK tour guide systems.
About TourGuide Solutions
TourGuide Solutions is an affiliate company of OwnersEdge Inc., a 100 percent employee-owned ESOP holding company based in Brookfield, Wisconsin. TourGuide Solutions, founded in 1998, provides a wide range of Fortune 500 companies with audio equipment to usher guests through live, interactive plant tours. Its clients include Toyota, Nestle, Coca-Cola, Kellogg’s, Whirlpool, John Deere and P&G. TourGuide Solutions represents a wide array of product lines, including Sennheiser 2020, Williams Sound Digi-Wave, Listen Technologies, ListenTALK and its own TGS-900.
TourGuide Solutions offers warranty protection, with post-warranty care standard with every purchase. Next-day service is available to locations within the United States. Call 877-204-0225 or visit http://tourguidesolutions.com for more information about TourGuide Solutions products or to request a quote.
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